As part of my work with the Digital Marketing Team in Sole24Ore Business School, I was costantly asked to write and edit copy for the website, social media and marketing emails.

The task was not easy: the potential target was very large, and the client has a strong reputation as a top-tier Business School for managers. The challenge was to create good, persuasive copies that could attract young and less-young people, maintaining an institutional, trustworthy tone of voice.

The 2018 spring campaign was quite successful. The main idea I came out with was the claim "Let's Spring!", with a subtitle that would drive the idea of renewing and new birth traditionally connected to spring.

The campaign managed to increase sales of a nice +35% on a monthly base.